Cache Valley Specialty Hospital (CVSH)

Background:

Cache Valley Specialty Hospital is a fairly new hospital with the challenge of competing against a larger, well-established hospital in a tough economic environment.

Objective:

Help CVSH reach out to local physicians, while raising overall awareness of its advanced, broad spectrum of services available to the general public.

Plan:

DUO works closely with CVSH marketing staff and administration, meeting weekly, to create a successful marketing program, while providing brainstorming, design, printing and production services.

Outcome:

CVSH continues to do well, making great strides in doctor referrals and expanding its overall patient base.

How We Did It:

Re-Branding

Logo- created an updated and more distinct logo for hospital
Forms & Brochures - created & re-designed hospital collateral for brand update

Print Collateral

Monthly Did You Know? Flyer - informs local physicians about available services
Quarterly Newsletter - informs local physicians of all the latest hospital news
Interior Signage - created banners informing patrons in the hospital of services
Window Perfs - designed to inform general public of services available

Advertising

Print Ads - created a wide assortment of ads for local publications on services
Radio Ads - wrote radio ads about a variety of heath topics and services
TV Ad - worked on concept for ad that played during college bowl game
Bus & Billboard Ads - created multiple ads promoting available services

Public Relations

Press Releases - multiple written for hospital on special events and news
Newspaper - story in Herald Journal on installation of wide-bore MRI system
Publication - multiple spotlights featured in Utah Business print and online

Event Support

CVSH Health Fair - created promotional materials for CVSH community health fair
Shriners Charity Golf Tournament - created banner & flyer for charity golf event

Promotional Items Developed for Local Physicians & their Staff:

CVSH Cup
Kleenex Box Wrap
Bagel Wraps
Candy Bar Wrap
Movie Ticket Holder
Super-Hero Soda Bottles
Branded Duffel Bags
Branded Desk Organizer